It was a Reddit sub that introduced me to the Etee organic reusable beeswax wrap. This was in July 2017, if I’m not mistaken.
While the very thought of swapping the Saran wrap that clings on perilously close to the sandwiches and everything else that I tuck into the fridge, seemed appealing and I had decided to explore the possibility, I forgot about it altogether.
It just fell through the cracks.
Later in the same year, I attended a ‘Zero Waste’ event and came across a lot of people who had wrapped their food in the Etee reusable beeswax wrap. And it looked cute, to be honest. Myriad colors, different patterns. It almost looked like any normal paper wrap.
That triggered a curiosity and I decided to decode the whole, reusable, washable, organic and eco-friendly food wrap wave that has been slowly creeping all over the internet landscape.